Pricing & Billing 💰
The pricing breakdown, how billing works, and managing your subscription.
What it costs 💵
Starter 🌱
$20/mo
- ✓ 3,000 emails/month
- ✓ 500 leads
- ✓ Unlimited email accounts
- ✓ Unlimited warmup
- ✓ Chat support
Good if you're just starting out or testing cold email.
Pro 🚀
$65/mo
- ✓ 100,000 emails/month
- ✓ 25,000 leads
- ✓ Unlimited email accounts
- ✓ Unlimited warmup
- ✓ AI reply (coming soon)
- ✓ Chat support
If you're doing serious outreach or have a team, this is probably what you want.
Large Scale 📈
$225/mo
- ✓ 500,000 emails/month
- ✓ 100,000 leads
- ✓ Unlimited email accounts
- ✓ Unlimited warmup
- ✓ AI reply (coming soon)
- ✓ Custom IP ranges
- ✓ Chat support
Big team, lots of volume? This one's built for that.
Enterprise 🏢
Let's talk
- ✓ Unlimited everything
- ✓ Custom integrations
- ✓ Dedicated support person
- ✓ SLA guarantees
- ✓ We'll figure out what you need
Hit us up if you need something custom or have a huge operation.
Try it out first 🎯
14 days free, no strings
Everyone starts with a free trial:
- 250 emails to test things out
- 50 leads to work with
- All features unlocked
You'll see a countdown on your dashboard showing how many days you have left.
When trial ends: You can still log in and see your old stuff, but you'll need to pick a plan to send new campaigns.
Subscribing to a Plan
From Trial
- Click "Upgrade Now" from the trial banner or billing settings
- Select your desired plan
- Enter payment details in Stripe Checkout
- Confirm subscription
- Immediately get full plan limits
Changing Plans
Upgrade or downgrade anytime:
- Upgrade: Immediate access to higher limits, prorated billing
- Downgrade: New limits apply at next billing cycle
- No penalties for plan changes
Usage Tracking
Monitor your subscription usage in real-time from the Settings → Billing page:
Email Usage
Shows emails sent vs. your monthly limit with a progress bar:
- Resets on your billing cycle date (shown below usage bar)
- Warning appears at 80% usage
- Campaigns pause automatically if you hit 100%
Lead Quota
Tracks total leads stored vs. your plan limit:
- Counts all leads (active, inactive, bounced, unsubscribed)
- Warning at 80% capacity
- Cannot upload new leads at 100% without deleting old ones or upgrading
Billing Cycle & Invoices
Billing Period
All plans are billed monthly on the date you subscribed. Your next billing date is shown in settings. Email usage resets on this date.
Invoice History
View all past invoices with:
- Invoice number and date
- Amount charged
- Payment status badge (Paid, Failed, Pending)
- Download PDF option
- View in Stripe link
Failed Payments
If a payment fails, you'll receive an email notification. Update your payment method in the customer portal to retry. Accounts with failed payments may have limited access.
Managing Your Subscription
Stripe Customer Portal
Click "Manage Plan" to access Stripe's customer portal where you can:
- Update payment methods
- View billing history
- Download invoices
- Update billing address
- Cancel subscription
Canceling Subscription
Cancel anytime through the Stripe customer portal. Your subscription remains active until the end of your current billing period. No refunds for unused time, but you can continue using all features until the period ends.
Reactivating Subscription
If you canceled but changed your mind, reactivate before your period ends through the customer portal. After expiration, you'll need to start a new subscription (may lose historical data).
Quota Warnings
Approaching Limits
When you reach 80% of your email or lead quota, CuppaSend displays warnings:
- Dashboard Banner: Prominent warning with usage details
- Billing Page Alert: Detailed breakdown and upgrade option
- Email Notification: Alert sent to your account email
At 100%: Active campaigns pause automatically. Upgrade to resume sending.
Payment Methods
CuppaSend uses Stripe for secure payment processing. Accepted methods:
- Credit cards (Visa, Mastercard, American Express)
- Debit cards
- ACH bank transfers (US only)
- Other Stripe-supported payment methods by region
CuppaSend never stores your payment information. All transactions are handled securely by Stripe.
Best Practices
✓ Monitor usage regularly
Check your email and lead usage weekly to avoid hitting limits mid-campaign.
✓ Upgrade before hitting limits
Don't wait until you hit 100%. Upgrade at 80% to ensure uninterrupted campaigns.
✓ Clean your lead list
Delete bounced, unsubscribed, and inactive leads to free up quota without upgrading.
✓ Start small, scale as needed
Begin with the Starter or Pro plan based on your initial volume. Upgrading is instant and easy when you need more capacity.
Pro tip 💡
Start with Starter or Pro. You can upgrade instantly when you need more - it takes like 2 clicks. Way easier than starting big and realizing you don't need it. Plus you save money while you're figuring things out.